Pansari Khana Khazana Rice

Initially, Basmati used to be consumed in the areas in which it was grown. However, with the migration of the ethnic population to various parts of the world, Basmati became reasonably popular with Indians abroad. Later on, it started becoming popular with the locals of these countries and thus the exports of Basmati Rice started increasing gradually. In 1980s, the Government of India opened the export of Basmati Rice and this led to the rapid development of a large market for this rice in the International arena. Over a period of time, the traders who were exporting rice began to invest in automation, yield improvement, packaging and marketing and an ancient product led to the development of a new sunrise industry. Today, exporters are churning out thousands of tonnes of high quality Basmati Rice from their factories. Most of them have attained the status of Export House, Trading House, Star Trading House and Super Star Trading House.