Amazon Global Selling 2026: How Indian Exporters Can Sell to 18+ Countries
Amazon Global Selling in India has crossed USD 20 billion in cumulative exports. More than 200,000 Indian sellers across 28 states have exported a total of 750 million Made in India products to 18+ international marketplaces. Amazon aims for this to grow to USD 80 billion by 2030.
If you are wondering if Amazon Global Selling has a profitable model — the answer is clearly outlined in these numbers. However, this model differs from the B2B export model. In this guide, we cover the complete Amazon Global Selling model for India, including the countries you can sell to, the fee structure, the most popular product categories, the documentation required, and the step-by-step process to get started.
What is Amazon Global Selling?
Amazon Global Selling is a program that allows Indian sellers to list their products and sell to international marketplaces on Amazon. The program was first launched in India in 2015 with 100 exporters, and today it is the largest cross-border ecommerce export program for Indian businesses.
Selling through Amazon Global India lets you access hundreds of millions of customers across the US, UK, Europe, and the Middle East from your seller account, all without the need for an international office or a foreign bank account. You simply list your products, and either ship your product directly or send inventory to Amazon's fulfillment centers, and the rest is taken care of by Amazon, including customer support, product returns, and payment processing in the local currency.
Amazon Global Selling Countries: Where You Can Sell
Amazon Global Selling spans across 18+ countries and Indian sellers appear to have the strongest demand in the following countries:
Americas: USA, Canada, Mexico and Brazil
Europe: UK, Germany, France, Italy, Spain, Netherlands, Belgium, Poland and Sweden
Middle East and North Africa: UAE, Saudi Arabia and Egypt
Asia Pacific: Japan and Australia
From India, the US is the leading country for Amazon global sales. Indian sellers on Amazon witness consistent demand across the US, UK, Germany, Canada, UAE, France, Italy, Spain and Saudi Arabia.
There is no need for multiple accounts in different countries. A North America and Brazil consolidated account will give access to the US, Canada, Mexico and Brazil. One account for Europe will give access to 28 countries. Country Specific accounts are required for Japan, Australia, UAE, Saudi Arabia and Egypt.
Best Selling Amazon Global Selling Products from India
Not all product categories have the same level of success. The following are some leading product categories from India: sheet and pillowcase sets, pillowcases, flat sheets, T-shirts, button-down shirts, sweatpants, briefs, camis, and tanks.
In addition to textiles, the highest growing Amazon global selling categories for Indian sellers in 2026 will be:
Health and Personal Care — 45% CAGR. Ayurvedic and herbal supplements and natural skincare and wellness products from India have a strong footing in the US, UK and UAE and will be the fastest growing category of exports.
Home and Kitchen — year-on-year growth of 35%+. There is strong global demand for handcrafted home décor and kitchen and home products made in Jaipur, Panipat, and Moradabad, along with cotton bedding and other sustainable products.
Apparel and Jewellery — year-on-year growth of about 10–12% up to 2030. There is strong demand for ethnic wear, handloom products, and artisanal and demi-fine jewellery, which sell for a premium in the West.
Toys and Games — year-on-year growth of 44%. There is strong demand for Indian wooden and craft toys and educational games in the Western markets.
In terms of Amazon global selling products, focus on high weight-to-value ratio items. Lightweight products that are expensive offer the best shipping margin.
How Amazon Global Selling Works: Step by Step
Step 1: Your Seller Account
Register at sell.amazon.in. You would need your IEC (Importer Exporter Code), PAN card, GST number, and bank details. An international credit card is needed for subscription payments.
Step 2: Target Markets
Decide which countries of the Amazon Global Selling program you want to enter first. Opt for the USA or the UK as they have the most traffic and developed categories for Indian products.
Step 3: Product Listings
Product listings require English titles and descriptions, bullet points, and images. Include the product's dimensions and HS code. For customs clearance, use the Build International Listings tool to facilitate cross listing from one dashboard.
Step 4: Choose Your Fulfilment Method
Two choices exist. You can opt for Fulfilment by Amazon (FBA) or the Merchant Fulfilled Network (MFN) route.
FBA requires you to send your stock to FBA fulfilment centres located in your target country. Amazon takes care of storage, packing, shipping, and dealing with returns. The positive side is that the delivery time for your customers is 1 to 2 days if they're Amazon Prime users. On the downside, you incur FBA fees and long-term storage fees for inventory that doesn't sell.
MFN requires you to ship products from India yourself when an order is received. This option incurs less cost in the beginning, but delivery time is longer. For MFN sellers, Amazon SEND takes care of all the cross-border shipping and customs clearance.
Step 5: Manage Payments and Get Paid
Amazon transfers the sale proceeds in their local currency, be it USD, GBP, or EUR, and then converts it to INR. The money is directly credited to your Indian bank account. While making the transfer, Amazon levies a currency conversion fee of 1.5% and a forex markup fee ranging from 1% and 2%. To mitigate this cost, you can opt for third-party payment service providers, such as Payoneer and Razorpay. They offer a more competitive forex and drastic fee reduction as well as settlement speed improvements.
Amazon Global Selling from India: Fees and Charges
It is crucial to understand the fees for Amazon Global Selling from India so that you account for all expenses in your pricing. Here are the key fees.
Selling Plan Fee: You can opt for the Professional Plan, which costs $39.99 a month regardless of how many sales you make. Alternatively, you can choose the Individual Plan, which costs $0.99 for every item sold and is ideal for sellers that intend to ship less than 40 items a month.
Referral Fee: This is Amazon's commission for every sold item. Generally, for most categories in Amazon.com page listings, most referral fees range between 8% and 15% of the sale price. However, for Jewellery and accessories, it can be 20% for the first $250 sale price.
FBA Costs: Include monthly storage and long-term storage fees, and unit fulfillment costs, dependent on size and weight. These costs also vary based on location and product measurements.
Currency Conversion Fee: A charge of 1.5% of the total amount sold by Amazon, with an added 1–2% Forex market cost, can surpass Rs 5 lakh for $200,000 of annual sales. Payoneer and Razorpay offer a better value.
Amazon SEND Shipping Fees: An affordable option for international shipping of inventory from India to fulfillment centers, including customs clearance.
New Seller Incentive: A 10% rebate on your first $50,000 in sales followed by a rebate of 5% on sales, up to $1,000,000, in your first year, along with a $200 credit for fulfillment costs.
Managing fulfillment and shipping costs of light and valuable products is a good strategy for maximum profits with Amazon Global Selling. It is also a good idea to actively manage the currency conversion, for a significant savings when using Payoneer or Razorpay, as opposed to Amazon's default conversion.
In 2024, the Global Selling program was responsible for the Karur exporters achieving $147 million in sales, and the Junagadh exporters reaching $60 million. It is the largest, most structured, small manufacturer export program in India.
Final Thoughts
In 2026, Amazon Global Selling from India will open the easiest pathway for Indian manufacturers and exporters to participate in international eCommerce. All the blocks are built. All the logistics are worked out. The buyer base reaches more than 18 countries with hundreds of millions of potential buyers.
The exporters using Amazon Global India in 2026 will do the best if they choose the best selling categories and set prices taking all costs and currency exchange into consideration. Start with one marketplace, get your listings right, then expand to other marketplaces when you have a good sense of international demand. If you are targeting wholesale buyers, consider listing on a verified B2B marketplace such as Worldwide Exporter in addition to your Amazon account.
Frequently Asked Questions
Can I sell on Amazon internationally from India? Yes. The Amazon Global Selling program enables Indian sellers to reach 18+ countries from a single seller account, including the USA, UK, Germany, UAE, and Japan.
How does Amazon Global Selling work for Indian sellers? You open a seller account, create a listing on your preferred international marketplaces, send your stock to an Amazon fulfilment centre using Amazon SEND, and Amazon takes care of the rest. You are paid in INR.
Is Amazon Global Selling profitable? Yes. Especially for high value, lightweight, home textiles, health and beauty, artisanal products, and jewellery. It is profitable if you get the right product, set the right price, and consider the currency exchange cost.